New Delhi : As if cricketers Sachin Tendulkar and Virat Kohli, actor Sidharth Malhotra, and singer Mohit Chauhan weren’t enough, the government has made Priyanka Chopra the latest brand ambassador of its Skill India initiative.
Manish Kumar, the CEO and managing director of the National Skill Development Corporation, which is helping implement Skill India, said that the administration is planning a major new promotional effort. Filming of advertisements is unscheduled, he said, but should start soon.
According to Kumar, celebrities such as Priyanka Chopra, Virat Kohli, Sidharth Malhotra and Mohit Chauhan approached the government asking to push the skill initiative free of cost. For example, Chauhan “came to us and was very keen to be part of the Skill India Mission in India and abroad,” said Kumar. “Soon he is going to do a concert in the US, and he wants us to tell him what message he can share there on skill development,” he added.
Actress and entrepreneur Shilpa Shetty Kundra had also expressed her interest in starting a venture under the Skill India Mission. At the time of publication, the press representatives of the celebrities boosting Skill India were being contacted in the hope of eliciting their comments.
Note: News shared for public awareness with reference from the information provided at online news portals.