Itanagar : Facebook has decided to offer support to the Government of Arunachal Pradesh by organizing #BoostYourBusiness Session’s on Digital Marketing, as part of which an event would be launched in partnership with the state government and course curriculum on digital marketing will be provided by Facebook for entrepreneurs of the state.
This was informed by the Policy Programme Manager India & South Asia, Facebook, Rajat Arora during a meeting with the officers and officials of the Department of Skill Development & Entrepreneurship and Department of Industries, held at the conference hall of Udyog Sadan here on Thursday.
Arora explained about Facebook’s endeavors to boost business programme for budding and existing entrepreneurs. He highlighted that nano, micro, small and medium enterprises in India are amongst the biggest winners from receiving access to the internet. At least 49 million MSMEs in India employ 40 percent of India’s workforce, contribute 45 percent to manufacturing output, and drive 40 percent of India’s exports. More than two million SMEs already have an active presence on Facebook.
The artisans and entrepreneurs could build a digital presence, for free, avoiding expensive fees for creating and hosting websites and by creating a Facebook page for their products/services, entrepreneurs will be able to tap into the growing mobile economy – more than 186 million people in India and more than 1.9 billion people across the world use Facebook every month, of which 95 percent of them do so on their mobile phones.
Arora also requested for video case study development to provide details of entrepreneurs from Arunachal Pradesh who are actively using Facebook and have helped their local communities in economic growth.
Director, Skill Development & Entrepreneurship, Subu Tabin and Director Industries, Taru Talo in their respective addresses asked the officers and officials of the department to be digital and IT savvy in order to facilitate the other stockholders to disseminate information through social media.
Replying to question on using of Facebook by rural people, Arora said that booklet on usage of Facebook in local language/ dialects will also be published for convenience of local entrepreneurs.
Note: News shared for public awareness with reference from the information provided at online news portals.