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April 22, 2018

Facebook – Odisha Govt. trained 2250 micro entrepreneurs and SHGs in Digital Marketing Skills under project ‘Mission Shakti’


Bhubaneswar : Altogether 2250 micro entrepreneurs and SHGs in Odisha were trained today in Digital Marketing Skills by Facebook under their “Global Boost Year Business” programme here. This was the second programme under the Boost Your Business series, under which Facebook in partnership with Government of Odisha through MSME Department and Project Mission Shakti has agreed to train 25,000 entrepreneurs all over the State.

The first programme was held in Bhubaneswar on August 10, last which was inaugurated by Chief Minister Naveen Patnaik. While inaugurating the programme here MSME Minister Prafulla Samal said that training of micro entrepreneurs and SHGs by Facebook will result in their digital empowerment. It will help them in digitally promoting their business of products and services. He stated that such programmes will be held at other district headquarters as well.

Additional Chief Secretary, MSME Mr. L N Gupta stated that the training in digital marketing skills will help the entrepreneurs with new digital resources, insight and stimulus to build and grow their business online. The programme is designed to equip small and medium businesses with the knowledge, skill and technology to stay innovative and increase market across globally. He added that this joint initiative will introduce 3T –technology, transparency and teamwork enunciated by Chief Minister in day to day transaction of entrepreneurs. The joint workshop of SMEs and SHGs will also facilitate vertical integration and exchange of business ideas and strategies amongst them.

Commissioner Mission Shakti, Ms. Sujata Kartikeyan termed the initiative as “Digital Baliyatra” which will have far reaching impact on small and mission shakti business. Mission Shakti comprises 50 Lakh women from all corners of Odisha. It is a very successful silent revolution sweeping Odisha, focusing holistic empowerment.

Ritesh Mehta, Head of Policy Programs, Facebook and South Asia said, “Small businesses are the backbone of our economy and an important part of our Face book community. Odisha is one of fastest growing state economies in India and ” We want to help accelerate this growth by giving entrepreneurs the skills they need to build and grow a business, by connecting them with customers at home and abroad,” Mr.Mehta said

Note: News shared for public awareness with reference from the information provided at online news portals.

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