In an effort to counter the looming national disaster of more than three crore unemployed and underemployed youth, a new skilling initiative has identified professions where job prospects are booming — home nurse aides, home beauticians, and waiters, among others.
The skilling module has been crafted by Generation India, an initiative by global consulting company McKinsey, after identifying the most in-demand professions today, and then working backwards to mobilise, recruit and train small armies of instantly employable youngsters across India. Research revealed, for example, that there was a dormant need for male home nursing aides, which was not being met as nursing has been traditionally associated with women.
With shifting family structures, specialised home care has become a crucial space and companies like Portea and Genlabs have set up countrywide bureaus offering home nursing aides for the elderly, children or those in need of regular physiotherapy, says Abhishek Gupta, who heads operations at Generation India. “Many hospitals are also trying to address the needs of patients after they have been discharged.”
Appreciating its research-based methodology, the government’s National Skills Development Corporation (NSDC) has recently adopted the skilling module. The first batch will start its training in April in six cities, funded by the Pradhan Mantri Kaushal Vikas Yojana.
The idea is to scale up and touch many more youth. “It is very easy to cook good food for four people but it should be the same when you take it to 400,” says Gupta. “Skilling has been around for a long time, but there have been two big missing links — getting a job and retaining the job.”
Generation India does not merely offer skill training, but also brings in qualified counsellors to address the psychological lacunae in a young person who has typically grown up in an unstructured, unmotivated environment, often in a distress situation.
“We asked ourselves, can we train the candidates not just technically, but also behaviorally. Can we change the mindset?” says Gupta, pointing out that dropout rates tended to be high. The mentoring continues through WhatsApp group chats long after the training is over and the youngsters are on the job.
“Through various motivational techniques, we help them overcome performance anxiety, build self-esteem and teach them to be assertive,” says counsellor Padmini Stella
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