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April 20, 2018

Sales domain in India has potential to create 10 million jobs with structural reforms in 3 years : Job Market Salvation Report


New Delhi : The sales domain in India has the potential to create 2.5 million jobs by 2021 without any structural reforms, and 10 million jobs with structural reforms, according to a report by employment and HR services company TeamLease.

The report, titled India’s Job Market Salvation: Sales, said the FMCG/FMCD sector alone has the potential to create 30% of the 2.5 million jobs while organized retail overall has the potential to create 50% of these jobs. The report was shared exclusively with ET.

Rituparna Chakraborty, executive vice president of TeamLease Services, said, “We believe India’s job market salvation lies in growing sales job and that it has the potential to become the first choice of career for the youth who will come into the workforce tomorrow. This can be enabled through structural reforms.”

India has 1.5 million sales people, of which 62% are based in Delhi-NCR, Mumbai and Bengaluru.

According to the report, the job creation potential can be realized through a combination of macro-economic, strategic and technological factors. For instance, successful GST implementation can lead to up to 12% additional sales jobs in certain sectors while tapping FDI potential can lead to 50% more sales jobs.

The report said a severe demand-supply mismatch across sectors needs to be addressed by initiatives that encourage skill development and cross-industry and cross-location talent mobility.

While rapid transformation of business models by modernization, corporatisation, product and brand proliferation and technology have reshaped the sales function, there is a critical deficiency of sales skills. The report pegs sales skill deficiency in organized retail and tourism at 65% and, in travel and hospitality at 35%.

Listing out the drivers of sales jobs, the report said growth and investment, capacity creation along with expansion and innovation are the major drivers of sales jobs in FMCG, FMCD, retail and eCommerce.

“With the Indian economy poised to grow, the ability of companies to take advantage of the market opportunities will depend on their capability to sell more, sell better and sell faster, which, in turn, will stimulate demand and make sales the inevitable and most potent profile,” Chakraborty said.

Note: News shared for public awareness with reference from the information provided at online news portals.

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