New Delhi : Nearly three years after the launch of Skill India programme by Prime Minister Narendra Modi, the Ministry of Skill Development and Entrepreneurship has rolled out guidelines to standardize usage of the logo of the flagship programme, tagline and picture of the PM across all mediums of communication.
“The usage of Skill India logo will assist in creating a common recall and identity for all initiatives being undertaken by the government of India and other entities,” the ministry said in the guidelines running into more than 30 pages (Click Here to Download ).
“The guidelines aim to amplify brand recognition.” The ministry has identified four common elements that it feels will reflect the brand – PM Modi’s photo, government of India emblem, ministry logo and scheme logo, Skill India logo and mention of “Under the Skill India Mission” in body copy.
According to the guidelines, permission from the skills development ministry would be required for using the logo and tagline for events, publications, website, portals and electronic media, but only official pictures of the PM will have to be used across creatives with all approvals on each creative (print/social/hoarding/any other branding) to be accorded from the Prime Minister’s Office directly.
At the launch of the Skill India programme in 2015, the government had targeted training more than 400 million people in different skills by 2022. However, barely 40 million have been trained by different skills by 2022. However, barely 40 million have been trained by different stakeholders since then, 25 million people of them by the ministry of skill development and entrepreneurship. Around 12 million youth enter the country’s workforce every year but a large chunk of them are unemployable because of poor skillsets, which is why it’s a key thrust area for the government.
Skilling the new entrants while upskilling and reskilling the existing workforce will mean there will more employable people in the country, which in turn will add to job numbers, lift incomes and boost growth.
With an aim to make India the skill capital of the world, the ministry is now converging all skill related programmes of more than a dozen central ministries, besides bringing all states and companies on board to collate data on skills training imparted since the launch of the Skill India programme
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