Coca-Cola, MSDE to launch Super Power Retailer Program under Skill India Mission

Bhubaneswar: With the aim of empowering the retail community in Odisha and Uttar Pradesh, the National Skill Development Corporation (NSDC), operating under the Ministry of Skill Development & Entrepreneurship (MSDE), has unveiled a partnership with Coca-Cola India. This collaboration introduces the Super Power Retailer Program as part of the Skill India Mission, and it is currently undergoing a pilot phase in Odisha.

The partnership was formally announced in the esteemed presence of the Union Minister for Education and Skill Development & Entrepreneurship, Shri Dharmendra Pradhan; Ved Mani Tiwari, COO, NSDC; and Sanket Ray, President, Coca-Cola India & Southwest Asia.

The program facilitates the empowerment and progress of the retailers, marking a significant milestone in Skill India’s efforts to support the workforce. The initiative focuses on enabling retailers by focusing on building their capacity and capability in today’s modern retailing sector. It focuses on providing training to small and micro retailers, equipping them with the knowledge and skills needed to better understand consumer behaviours and their preferences. It aims to provide retailers with skills, tools and techniques that are required to succeed in the constantly changing retailer ecosystem and to spread knowledge of best practices, equipping traditional retailers with the right skill set necessary to make their business more profitable, as well as build their business skills.

The Super Power Retailer Program will offer industry-specific skills such as customer management, inventory and stock management, financial management etc. that are tailored to the professional needs of retailers, making the retailers proficient and enhancing their knowledge. As part of the program, the participants will undergo a 14-hour training which will comprise of two hours of classroom session and 12 hours of digital training. The training will include physical classroom sessions and an app-based Learning Management System (LMS) accessible on mobile and handheld devices for online modules. The modules will be hosted on Skill India Digital’s platform (SID) and the training will be executed through a multimedia approach with a blend of videos, and texts, by experienced trainers facilitating learning. The participants will receive a certificate upon completion of classroom, online training, and assessment modules.

As part of this collaboration, NSDC will assist Coca-Cola India in broadening the program’s reach within SID. This entails the development and enhancement of training materials tailored to meet industry-specific skill demands. Furthermore, NSDC will oversee the recruitment of trainers for program execution and guarantee a smooth learning journey by supplying the necessary training facilities.

Speaking on the occasion, Shri Dharmendra Pradhan, Hon’ble Union Minister for Education and Skill Development & Entrepreneurship, said, “As the auspicious celebrations of Durga Puja begin today, we launch the Super Power Retailer program in partnership with Coca-Cola India to empower our retailers and provide training to them on expanding their businesses and enhancing consumer experiences. I am confident that the initiative will play a pivotal role in strengthening India’s economy by skilling, reskilling, and upskilling the retailers by paving the way for their growth. I congratulate all the successful self-reliant retailers who have been awarded today.”

Aligned with the Hon’ble Prime Minister, Shri Narendra Modi’s vision of making our workforce the biggest beneficiary of developed India, the program aims to provide 14 hours of quality retail training through the Skill India Digital Portal. The retailers will be trained on how to plan and implement business strategies and utilize the vast opportunities extended by digital platforms. The training modules will be available in multiple languages which will enable small shopkeepers as well as big businessmen across the country. We acknowledge this effort to enable a retail ecosystem that will exceed customer expectations, embrace the Future of Work, and provide exponential growth to the industry.” He added.

Reflecting on this milestone, Ved Mani Tiwari, COO, NSDC said, “A transformative revolution is underway within India’s skill development ecosystem, driven by an unwavering commitment to empower the country’s youth and its ambitious workforce through skill acquisition, enhancement, and adaptation. With Coca-Cola India aligning its efforts with Skill India Digital, I hold a steadfast belief that both our aspiring and established retailers will receive top-notch training to strengthen their capacity and capability. Guided by the Hon’ble Minister’s leadership, the introduction of the Academic Bank of Credit, a digital repository of prior learning experience will further empower our nation’s youth. I encourage corporations to collaborate with Skill India Digital to position India as the global Skill Hub.”

Sanket Ray, President of Coca-Cola India & Southwest Asia, said, “At Coca-Cola India, we strive to create value for the retailer ecosystem which is an integral part of the business value chain. In the evolving consumer landscape, equipping retailers with key entrepreneurial and digital skills enhances their relevance for today’s consumers and enables them to be future-ready. We applaud the efforts of the Skill India Mission that fosters innovation and provides industry-specific skills which are accessible to all.”

By collaborating and aligning efforts, the Government of India and industry stakeholders can shape a skilling ecosystem that drives excellence and economic growth.