Ford India opened ASSET centre to provide skill training to students on Ford technology, aims to expand pool of skilled professionals

Jaipur : Ford India opened its ninth automotive student service educational training (ASSET) centre in Jaipur, to expand the pool of skill professionals. Built in partnership with Kamal Ratan Private ITI and K S Ford, the technical cell will train students on Ford technology as part of motor mechanic vehicle (MMV) curriculum.

“Centers like ASSET will help us achieve our goal and produce the next wave of world-class technicians who will surely deliver a differentiated experience across Ford dealerships,” said N Prabhu, vice-president, Ford customer service operations. Till now, Ford has forged partnerships with Industrial Training Institutes (ITIs) across Kochi, Bangalore, Pune, Mumbai, Mohali, Chennai, Sonepat, and Hyderabad to establish ASSET centers. The ASSET training facility is a tri-party initiative involving Ford, the dealers, and the ITI.

While the teachers in the ITI will be imparted relevant skills at Ford India’s training centres, Prabhu said the students will be given an opportunity to have practical knowledge at the company’s dealerships.

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